Niche Tourism Becoming Increasingly Mainstream | GlobalData Plc

2022年06月10日00:00

Niche tourism is now recognized across the entire industry, with many companies looking to differentiate their brand from others

LONDON, June 09, 2022 (GLOBE NEWSWIRE) -- Niche tourism has many similarities with the experience economy because niche tourists are constantly searching for engaging and unique experiences that match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area and, subsequently, niche tourism is no longer confined to small independent companies. Many large conglomerates such as Expedia, TUI, and Booking Holdings have globalized the niche tourism industry through mergers and acquisitions and brand extensions, globalizing the sector.

The Niche Tourism Thematic Research Report offered by GlobalData Plc provides an overview of niche tourism's role within the travel sector today and how it will continue its involvement.

Key Consumer Trends Impactingthe Niche Tourism Market

  • Growing demand
  • Commoditization
  • Globalization
  • Social media
  • Social media – dangers
  • Overtourism
  • COVID-19

Key Enterprise Trends Impactingthe Niche Tourism Market

  • Larger companies
  • Sharing economy

Key Industry Trends Impactingthe Niche Tourism Market

  • Adventure tourism
  • Agri-tourism and rural tourism
  • Dark tourism
  • Eco-tourism
  • Gastronomic tourism
  • Health and wellness tourism
  • LGBTQ tourism
  • Niche tourism is a vehicle for sustainable tourism
  • Space tourism

For more insights on market trends impacting the niche tourism theme, download a free report sample

LeadingPublic Companies Associated with the Niche Tourism Theme

  • Airbnb
  • Booking Holdings
  • Carnival Corporation
  • Expedia Group
  • Farah Experiences
  • Hilton
  • Norwegian Cruise Line
  • Royal Caribbean
  • The Walt Disney Group
  • United Airlines

To know more about the leading public companies associated with the niche tourism theme,download a free report sample

Leading Private Companies Associated with the Niche Tourism Theme

  • G Adventures
  • Intrepid Travel
  • Hays Travel
  • Responsible Travel
  • RSVP Vacations
  • Soviet Tours

To know more about the leading private companies associated with the niche tourism theme,download a free report sample

Niche Tourism Market Overview

Key Consumer TrendsGrowing Demand, Commoditization, Globalization, Social Media, Social Media – Dangers, Overtourism, and COVID-19
Key Enterprise TrendsLarger Companies and Sharing Economy
Key Industry TrendsAdventure Tourism, Agri-tourism and Rural Tourism, Dark Tourism, Eco-tourism, Gastronomic Tourism, Health and Wellness Tourism, LGBTQ Tourism, Niche Tourism is a Vehicle for Sustainable Tourism, and Space Tourism
Leading Public CompaniesAirbnb, Booking Holdings, Carnival Corporation, Expedia Group, Farah Experiences, Hilton, Royal Caribbean, The Walt Disney Group, and United Airlines
Leading Private CompaniesG Adventures, Intrepid Travel, Hays Travel, Responsible Travel, RSVP Vacations, and Soviet Tours

Niche Tourism Market Report Scope

  • This thematic report provides an overview of niche tourism's role within the travel sector today and how it will continue its involvement.
  • The key trends within this theme are split between enterprise trends and tourist trends that are recognizable today.
  • Several case studies are included to analyze the multiple ways travel companies such as tour operators, travel agencies, DMO and cruise lines have tried to capitalize on niche tourism.
  • Our unique thematic analysis then looks at recommendations for travel and tourism organizations and a deep dive into the leaders and laggards within the niche tourism spectrum, complete with industry examples and analysis.

Reasons to Buy

  • Understand the current niche tourism trends within the travel landscape today and how these will escalate in the near future.
  • Assess how travel and tourism companies such as tour operators, OTAs, and DMOs are utilizing niche tourism to drive revenues.
  • Acknowledge the potential pitfalls of using niche tourism by understanding the social, cultural, and environmental effects on the destination.
  • Discover recommendations for businesses involved in niche tourism
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
  • All across the travel and tourism supply chain, now have an opportunity to capitalize on niche tourism, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

FAQs

What are the key consumer trends impacting the niche tourism theme?

The key consumer trends impacting the niche tourism market are growing demand, commoditization, globalization, social media, social media – dangers, overtourism, and COVID-19.

What are the key enterprise trends impacting the niche tourism theme?

The key enterprise trends impacting the niche tourism market are larger companies and sharing economy.

What are the key industry trends impacting the niche tourism theme?

The key industry trends impacting the niche tourism market are adventure tourism, agri-tourism and rural tourism, dark tourism, eco-tourism, gastronomic tourism, health and wellness tourism, LGBTQ Tourism, niche tourism is a vehicle for sustainable tourism, and space tourism.

Which are the leading public companies in the niche tourism market?

The leading public companies in the niche tourism market are Airbnb, Booking Holdings, Carnival Corporation, Expedia Group, Farah Experiences, Hilton, Royal Caribbean, The Walt Disney Group, and United Airlines.

Which are the leading private companies in the niche tourism market?

The leading private companies in the niche tourism market are G Adventures, Intrepid Travel, Hays Travel, Responsible Travel, RSVP Vacations, and Soviet Tours.

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