AIA Hong Kong's Youth-inspired Co-Creation Programme "Cre8 by AIA" Competition Offers A Total of HK$2.5 Million Kickstart Fund to Support Youth in Pursuit of Their Dreams


Announces Five Winners of a Total of HK$1.5-million Kickstart Fund

And Tops up Additional HK$1 million for Runners-up for Their Passionate Pursuits

HONG KONG, Nov. 30, 2022 /PRNewswire/ -- AIA Hong Kong's youth-inspired co-creation programme "Cre8 by AIA" competition announces its winners from five categories. Deeply impressed by the creativity, passion and perseverance of the youth, on top of the original HK$1.5-million Cre8 Kickstart Fund granted to the 5 winners, AIA Hong Kong is pleased to offer an additional fund of HK$1 million to the runners-up in pursuit of their dreams. In other words, winners and the runners-up will receive a total of HK$2.5 million Cre8 Kickstart Fund to develop their creative ideas to sustainable careers.

Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau (forth from top left), and Ivan Choi, Director, Marketing and Business Planning of AIA Hong Kong & Macau (first from top right) as pictured with Neo Yau, Founder of “Trial & Error” Channel (third from top left), Hins Cheung, multi-talented songwriter-singer (fourth from top right), Chris Chan, Co-founder of 9GAG (first from top left), Alex Wong, Co-founder of Dustykid – Soul Caring Brand (second from top left), Terrence Hon, Co-founder of GreenPrice – Social Enterprise (third from top right), and Grégoire Michaud, Founder of Bakehouse – Bakery (second from top right) congratulate winners and runners-up at “Cre8 by AIA” award ceremony.

A few months ago, ten finalists were shortlisted from over a thousand participants to join Neo Yau, "Master of Cre8" to start their "Journey of Cre8". The finalists were given the opportunity to receive personal mentorship and experience sharing from Hins Cheung, multi-talented Singer-songwriter, and other Star Mentors to strategise their "Cre8tions". The Star Mentor of each category is also the judge who selects the winner of respective category; and each winner will receive HK$300,000 Cre8 Kickstart Fund for his/her career and venture. Meanwhile, with the additional fund offered by AIA Hong Kong, each runner-up will also receive HK$200,000 to pursue his/her dream.

The winners from the five categories in "Cre8 by AIA", each will receive HK$300,000 Cre8 Kickstart Fund:




Performance Creation

Ian Lui



Minnie Lam

Fashion design

Food & Beverage

Nicky Leung

Flavoured butter making

Go Green

Jorch Wong

Door-to-door recycling collection platform

Innovation & Technology

Wah Choi

Cervical cancer testing pad

Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, says, "'Cre8 by AIA' has received overwhelming response ever since its launch, and over a thousand applications have been collected. As an advocate for local young people to pursue their dreams and aspirations, we are impressed by their infinite creativity, perseverance and passion for creating their desired future. We are deeply pleased to have built a platform for young people to realise their dreams and to support them with funding. I wish all participants smooth sailing in pursuing their exciting undertakings while holding onto the passion to create infinite possibilities and live Healthier, Longer, Better Lives."

With the additional fund offered by AIA Hong Kong, each runner-up from the 5 categories will receive HK$200,000 Cre8 Kickstart Fund:




Performance Creation

Kinyi Sung



Ellis Luk

Vegan leather handbag design

Food & Beverage

Sarah Lai


Go Green

Declan Leung

Automated plastic recycling categorisation technology

Innovation & Technology

Samuel Chan

3D organ scanning

Support from Star Mentors, Exposure and Funding from "Cre8 by AIA"

Since its launch in May, "Cre8 by AIA" has gained vast support and attention from the public. "Master of Cre8", Neo Yau and influential figures including Hins Cheung, Multi-talented Singer-songwriter, Rap Chan, Creator of Dustykid – Soul Caring Brand, Grégoire Michaud, Founder of Bakehouse – Bakery, Terence Hon, Co-founder of GreenPrice – Social Enterprise, and Chris Chan, Co-founder of 9GAG joined forces as mentors to share experience and provide guidance up-close and personal to the finalists.

Out of over a thousand applications, the Star Mentors selected two finalists for each category to mentor. Apart from standing a chance to win a HK$300,000 Cre8 Kickstart Fund, the ten finalists received personal guidance and experience sharing by their mentors to strategise their aspirations for success. Moreover, "Cre8 by AIA" also offers exposure and a stage for the participants to shine, including a social media campaign with Star Mentors and local content influencers featuring their work on their social media platforms, facilitating talent growth through an innovative approach.

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About AIA Hong Kong & Macau

AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have over 17,000 financial planners[1], as well as an extensive network of brokerage and bancassurance partners. We serve over 3.4 million customers[2], offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.

1 as at 30 June 2022

2Including AIA Hong Kong and AIA Macau's individual life, group insurance and pension customers (as at 30 June 2022)

About "Cre8 by AIA"

"Cre8 by AIA" competition is a youth-inspired co-creation programme dedicated to supporting young people to fully unleash their creativity to co-create tomorrow with infinite possibilities. "Cre8 by AIA" provides comprehensive support for young people to fulfill their creative aspirations, creating shared values for society. The Programme is designed to support talents in five categories – "Performance Creation", "Design", "Food & Beverage", "Go Green" and "Innovation & Technology". Young people can submit their "Cre8tion" to the applicable category for an opportunity to enter "Cre8 by AIA". Shortlisted cre8tors not only receive mentorships from Star Mentors and Judges, and promotional support from Cre8 for their endeavours but also a Cre8 kickstart fund totalling HK$2.5 million to pursue their dreams in building a career.

Cre8 website:

Cre8 Instagram: @cre8hk